Analysing the communication with the rhetorical pentagon
- What do we know about the journalist, is it a journalist or someone else?
- Who is the target audience of the newspaper where the article is printed?
- What is it about? (Short summary)
- Which news criteria have been important?
- Timing (aktualitet) – how new is the event?
- Significance (væsentlighed) – how many people involved, or affected?
- Identification (identification) – are people or places like us involved?
- Unexpectedness (sensation) – a rare or seldom event?
- Conflict (konflikt) – between parts, creating a dramatic effect
- Vocabulary (word choice, positive, negative?)
- Language functions (informative, expressive, persuasive)
- Modes of appeal (logos, pathos, ethos)
- Media: what newspaper is the article from? What type of newspaper is it? (Broadsheet, tabloid, free sheet)
- The Internet: differences from a printed paper?
- Relationship between the journalist and the readers? (one-way or dialogue, equality?)
- To give information
- To explain the news
- To give its opinion
- To give the opinion of others
- To entertain
- To give advice
Analysing the contents of newspaper articles
- News story
- News analysis
- Background or feature article
- Editorial or leader
The news triangle
The 5 Ws
- Photos, graphics?
- Placement (in the paper/on the side)
Banner/nameplate (avisens logo)
Banner headline (main headline, across the page)
Strapline (over or under the main headline)
Standfirst (underrubrik, manchet)
Byline (name of the writer)
Caption (text for picture or illustration)
Objectivity and bias
- Is the article objective or biased (does it have a certain opinion?)
- Are the readers guided (subconsciously?) to a certain conclusion? (by choice of words, experts, statistics, photos, headlines etc…)
Is this article well written? Does the star shine?